Liquor store owners all over Canada are clearly excited for Prime Minister Justin Trudeau’s promise to legalize marijuana during his term. For instance, private liquor retailers in British Columbia have teamed up with the union representing public system workers in order to call for weed in in both types of liquor outlets. Similarly, Premier Greg Selinger of Manitoba also expressed his interest in getting cannabis into Liquor Marts in his area.
Ontario Premier Kathleen Wynne has also joined the bandwagon, saying that she wants the Liquor Control Board of Ontario (LCBO) to be the province’s dealer of choice and keep government control of the drug. As one of the largest and most profitable retailers in the world, the LCBO could also generate some serious revenue to various marijuana businesses.
This recommendation has caused some trepidation concerning LCBO’s high-end brand image and how it would jive with marijuana. There are several options though, such as training staff to recommend various weed strains to different users, conducting in-store sampling, and creating artisanal pot – pretty much like locally-crafted wine and beer. After all, these are very much possible – once marijuana is legalized in Canada.
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